Study Links Opioid Epidemic to Painkiller Marketing

January 18, 2019

(Reuters) – Researchers are reporting a link between doctor-targeted marketing of opioid products and the increase in U.S. deaths from overdoses. In a county-by-county analysis, they found that when drug companies increased their opioid marketing budgets by just $5.29 per 1,000 population, the number of opioid prescriptions written by doctors went up by 82 percent and the opioid death rate was 9 percent higher a year later.

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