Ask Your Doctor. Until Then, Here’s a Word From Our Sitcom.
March 9, 2018
(New York Times) – I don’t know how I feel about a drug company’s collaborating on a sitcom script, though it’s a little weird that the story and the commercials ran together. More important, it probably doesn’t help the soaring cost of prescription drugs. Companies spend more than $6 billion a year on this kind of advertising, according to Kantar Media. Advertising budgets are by no means the biggest factor in drug costs. There is blame to go around. Drug companies are stretching out their patent protections by seeking approvals for existing drugs to treat different diseases. There is also no nationwide body negotiating drug prices as you’ll find in other countries, and insurers are often looking out for themselves rather than patients.