Purdue, Maker of OxyContin, Launches Major Ad Campaign to Counter Critics
December 22, 2017
(STAT News) – Facing a barrage of lawsuits for its alleged role in seeding the opioid crisis, Purdue Pharma, the maker of OxyContin, is countering with a public outreach campaign meant to show it is doing its part to stem the epidemic. The company last week launched an advertising campaign in national newspapers, Washington publications, and local papers in its home state of Connecticut. In a statement, Purdue said the ads were part of a broader “long-term initiative,” but declined to provide details about what else would be included beyond the advertisements.