Warranties and Money-Back Guarantees Now Being Used to Sell Pricey New-Generation Drugs

May 3, 2017

(Associated Press) – Warranties and money-back guarantees, long used to entice buyers of products like hand tools and kitchen gadgets, are now being used to sell something more crucial: pricey new-generation drugs for diseases like rheumatoid arthritis and cancer. Deals being negotiated between drugmakers and the insurers who buy medicines now sometimes include extra rebates – or even full refunds – if drugs don’t help patients as expected.

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